Nurtured in the mind since the 90's and born into reality in early 2005, Reef Entertainment is based in new offices near the city of Milton Keynes. Established as a UK based computer games publishing company, Reef was originally set up as a UK based independent studio-style organisation, not owned by or connected to any other major entertainment group, to provide Developers and Content Owners with a distinct and alternate route to markets worldwide.

In September 2010 Creative Distirbution Ltd bought the majority share of reef and with it bought a wealth of support in all areas of sales and distribution. Creative although still seperate from Reef Entertainment in the day to day running has allowed Reef to grow to a new level pf publishing with its support and investment.

The vision is to make Reef a company that is known for its professionalism, honesty and integrity and which people remember with a smile.

Reef aims to be seen as a company that is working on behalf of all involved, building a relaxed and trusting environment which can be consistently relied upon – Reef aims....high!

Reef wants to be a significant worldwide publishing name through the products they promote and sell, working with Developers and IP holders whose products are innovative (not necessarily mainstream), but who need a tailored solution to take them to end users and want to move away from more corporate practices.